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What Mayra Flores Victory Reveals About Hispanics and Conservatism

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What Mayra Flores Victory Reveals About Hispanics and Conservatism


Republican Mayra Flores made historical past on Tuesday, profitable a South Texas congressional seat that had been occupied by Democrats for greater than 100 years. The district, which is essentially populated by Latinos on the southern border, went for President Joe Biden within the 2020 presidential election.

So, how did Flores win?

“I feel this speaks to Ronald Reagan’s message of Hispanics are Republican, they only don’t comprehend it but,” says Cesar Ybarra, vice chairman of coverage at FreedomWorks. “Republicans have been doing a greater job at explaining the Republican Celebration platform to Hispanic voters. This has been amplified simply by the horrible job that President Biden and the congressional Democrats have been doing with the economic system.”

Ybarra thinks Flores’ victory is the start of a resurgent GOP making inroads with minority voters, however that it’ll take time.

“Massive adjustments don’t occur in two years, in 4 years. We’ve bought to take a look at the lengthy sport,” he says. “And what occurs in politics too typically is we get so slowed down in profitable the day and profitable the week that we neglect about the place we need to be in 2025, the place we need to be in 2030.”

Ybarra joins the present to debate the rising shift of Latino voters from the Democratic Celebration to the GOP, and what this implies for future elections. 

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  • A bunch of conservative leaders writes a letter to Lawyer Basic Merrick Garland and Assistant Lawyer Basic for Civil Rights Kristen Clarke about ongoing violence towards disaster being pregnant facilities and church buildings.

Take heed to the podcast or learn the flippantly edited transcript beneath.

Doug Blair: My visitor immediately is Cesar Ybarra, vice chairman of Coverage at FreedomWorks. Cesar, welcome again to the present.

Cesar Ybarra: Nice to be again at The Heritage Basis.

Blair: After all. Nicely, we’re all the time blissful to have you ever. Let’s discuss that election in South Texas. Republican Mayra Flores simply gained an enormous victory in a South Texas district that hasn’t elected a Republican in additional than 100 years and that went for President [Joe] Biden again within the 2020 election. So, how did we get right here? How did this shift occur?

Ybarra: Yeah, I feel this speaks to Ronald Reagan’s message of Hispanics are Republican, they only don’t comprehend it but. And I feel since then, Republicans have been doing a greater job at explaining the Republican Celebration platform to Hispanic voters.

This has been amplified simply by the horrible job that President Biden and the congressional Democrats have been doing with the economic system, proper? We have now high-rising inflation, the border is in a state of catastrophe.

… A current ballot simply got here out they usually polled folks in Texas 34 District on what the most important points had been for them. No. 1, the border. No. 2, inflation. Guess what? The Democrats didn’t have a plan to get that fastened, which is how Mayra Flores was capable of promote her message of what she was for, and he or she bought throughout the end line with 51%.

I imply, we might’ve been blissful if she would’ve gone to a runoff in August, however she crushed it and bought that 51%, and goes to be a U.S. congresswoman subsequent week. I imply, I’m getting goosebumps simply eager about it. It’s superior.

Blair: Let’s discuss Flores herself. Are you able to give us a profile on Flores? What’s she like; is she a reasonable, is she fairly conservative?

Ybarra: She’s fairly conservative. I wouldn’t say she’s a reasonable. She got here to America when she was 6 years outdated, by way of the authorized manner. Grew up in South Texas.

Her husband is a Border Patrol agent, so she has some pores and skin within the sport in the case of how our Border Patrol brokers are being handled by this administration. She has some pores and skin within the sport in residing in a border city, in a border neighborhood the place her constituents live the day-to-day flaws of the border insecurity that’s being perpetuated by the Biden administration.

So, I wouldn’t name her a reasonable. I’d say she’s sturdy conservative. I imply, when you take a look at her yard indicators, they mentioned, “Dios, Familia, Patria”—God, household, nation. These three issues are tremendous conservative.

And once more, I used to be speaking to a few of my buddies immediately who had been sending me tales about Mayra Flores. And I mentioned, “After I let you know guys that Hispanics are conservative, that is precisely what we’re speaking about.” We’re speaking about somebody like Mayra Flores. And she or he unfold that message, and I feel she speaks on behalf of all Hispanics after they discuss God, household, nation.

Blair: On condition that there was such a radical shift, clearly, this district, like we mentioned, hadn’t elected a Republican in over 100 years, and it nonetheless went for President Biden simply two years in the past. Is that this one thing the place we’re seeing Latinos shift primarily based on their very own coverage preferences altering, or is it primarily based on the events, just like the Democrats and the Republican change?

Ybarra: I’d say it’s extra on coverage. I’d say it’s extra on coverage as a result of once more, proper, whenever you begin speaking about inflation and border insecurity, you discuss, nicely, what’s inflicting this? It’s coverage. And it’s coverage that’s being pushed by Democrats, and admittedly, by squishy Republicans. We all know that Hispanics establish extra as conservative than as Republican or Democrat.

In order that’s what I’d say. They’re beginning to understand that their coverage preferences are finest aligned with Republican candidates. And that’s one thing that’s being demonstrated within the polls that we’ve accomplished at FreedomWorks by way of our Hispanic Grassroots Alliance. And it was undoubtedly validated in Mayra’s race.

Blair: Now, you’ve talked about you’ve accomplished some polling knowledge about this. Are we seeing this race as a one-time, a one-off, or are we seeing this sample emerge in different elections?

Ybarra: Yeah. I imply, you have got Adam Laxalt in Nevada. I’ve been seeing a number of trending subjects of him sort of doing nicely with Hispanic voters out in Nevada. Hopefully we will carry out nicely in Arizona. Within the polling that we’ve accomplished, it looks as if Hispanics down within the Tucson space usually are not as sturdy as of us in Florida or in Texas, or perhaps Nevada.

So there’s nonetheless some work to do. This isn’t one thing for us to puff our chest and say, “We’re there.” I simply assume Mayra Flores is an efficient case examine of what occurs once we do the proper of messaging and marketing campaign investing. However I simply assume that it’s not going to occur in two years or 4 years; it is a 10-year, 20-year venture, the place now we have to proceed spreading our message and never get complacent.

Blair: Nicely, let’s take a look at that large image. You’ve talked about that it is a 10-, 20-year venture. What does that seem like within the form of aftermath of this election? How does this election impression that 10- to 20-year plan?

Ybarra: Nicely, for one, let’s simply return to Mayra Flores somewhat bit. … She gained a D+4 district, now she’s going to be operating in a brand new district in November, which is D+15.

With the nationwide atmosphere of how politics are, we nonetheless consider that there could also be a shot for Mayra Flores to tug off the massive upset, however I feel we simply can’t get complacent and we have to double down and go more durable than we did on this previous race.

However broadly talking, I feel … it’s going to take teams—native, nationwide, regional—to proceed spreading this message, proceed investing in not solely polling, however outreach to the Hispanic neighborhood.

For those who take a look at what the [Republican National Committee] has been doing in establishing their native workplaces for communities in Hispanic districts and black districts, and simply each minority demographic usually—

And I don’t need our efforts to be solely targeted on Hispanics, as a result of whenever you take a look at Center Japanese of us, Muslims, whenever you take a look at people who come from African international locations, whenever you take a look at Asian folks from Asian international locations, they’re additionally fairly conservative.

So this isn’t solely a Hispanic alternative, this is a chance simply to win with minorities throughout the board, which has been a demographic that has been the place the Democrats have had a stronghold on, and now they’re shedding that.

And, man, I don’t know when you learn a political story immediately, however Vicente Gonzalez, who’s the incumbent operating towards Mayra Flores, was fuming on the Republican management for actually forgetting.

Blair: The Democratic management.

Ybarra: The Democratic chief, for forgetting about Texas 34, for forgetting concerning the “brown folks in South Texas.” I imply, now they’re beginning to discover that Republicans are on the up and up, in a optimistic course with Hispanics.

Blair: In order that’s the kind of lesson that we’re studying from this election, that the GOPs ought to begin reaching out to those communities extra. Are there every other classes that they took from this?

Ybarra: That our coverage platform is resonating and that our coverage is true. I feel we simply bought to double down on it. We don’t have to shrink back. We’ve bought to appreciate that these of us are conservative. …

When you have got belief and when you find yourself a real believer, you have got extra conviction in how your message penetrates extra with these communities. If you’re not being wishy-washy and form of speaking like moderates do with, “Nicely, I assist this, however no, no, no, we don’t have to go.” However we must be agency in our beliefs and the folks will come, as a result of good coverage is sweet politics. And that is what occurred with Mayra Flores.

Blair: It looks as if, in Mayra Flores’ case, going arduous on conservative rules does make sense. Is {that a} form of across-the-board rule? Because the left will all the time say, form of, these minority teams will vote as a monolith. Is that the case, that we will form of say, usually talking, Latinos are likely to vote for extra conservative, unapologetically so, candidates?

Ybarra: I wouldn’t say it’s monolithic, as a result of take a look at California. I imply, 40% Hispanic they usually vote like libs. It’s what it’s, proper?

However when you had been to exit in these communities—I don’t have any knowledge or proof to point out this, however I’d love for the motion to begin investing in some polling out in California to see how they really feel about these points and begin doing a little in-depth research. As a result of you must bear in mind, California has produced two Republican presidents, [Richard] Nixon and [Ronald] Reagan. Think about if we will return and try this.

There’s a wave there; lots of people are fleeing California. Folks in California are upset concerning the homeless scenario, they’re upset about excessive fuel costs, excessive grocery costs.

And after I inform them, “Nicely, why are you complaining? That is the federal government you voted for. You voted for taxes, you voted for all this stuff that Gov. [Gavin] Newsom was doing, now you get to dwell with them. You are able to do one thing about it. You may vote Republican within the subsequent election and see if there’s a change.”

However yeah, so again to your query, it’s not a monolithic vote. I feel it’s regional, however that’s my level. We have now to begin going neighborhood by neighborhood, as a result of folks down in Doral, in Miami, are going to be utterly completely different than folks out in San Diego, California, or within the San Fernando Valley by the Los Angeles space. So it’s not monolithic, we’ve simply bought to go area by area.

Blair: Now, one thing that you simply’ve talked about beforehand is the impression that the Border Patrol had on this specific election. There was, clearly, Flores’ husband works for the Border Patrol.

You retweeted one thing from Christina Pushaw, who does comms for Florida Gov. Ron DeSantis. She mentioned, “Mayra Flores’ husband is serving our nation as a Border Patrol officer. Border Patrol is a serious employer in South Texas. Most U.S. Border Patrol brokers are Hispanic. Democrats within the Biden administration have attacked these courageous women and men relentlessly. Time’s up.”

Is there a consensus view amongst Latinos on immigration, or no less than perhaps on this specific area, that actually doesn’t sq. with how the company media and the left have portrayed the view of immigration amongst Latinos?

Ybarra: Yeah. With Border Patrol brokers, that’s 100% proper. For those who’re a border city child like I’m, you cross the border day-after-day and it’s all the time Hispanics, it’s all the time Asian of us sort of doing the visa-checking and all of that.

So yeah, I imply, the Democrats have been demonizing Border Patrol brokers. … Now they’re going to be punishing the Border Patrol brokers on horses who allegedly whipped individuals who had been coming into the nation illegally within the first place.

So, it’s not good politics for [Rep. Alexandria Ocasio-Cortez] and “the squad,” the Democrats, and the media, frankly, to begin going after defunding [Immigration and Customs Enforcement], defunding [Customs and Border Protection], defunding Border Patrol. It’s why you have got Vicente Gonzalez fuming on the Democratic Celebration management for actually abandoning the Border Patrol brokers.

And you understand what’s so humorous? For those who take a look at the Congressional Hispanic Caucus Twitter account, they … all the time use a hashtag referred to as #NoSonOlvidados—you aren’t forgotten—talking to the unlawful immigrants.

You already know who they’ve forgotten about? The authorized immigrants. They’ve forgotten concerning the Border Patrol brokers. They’ve forgotten concerning the curiosity of the Hispanic folks, of Hispanic voters, of People who bought them there within the first place.

So, Democrats are extra involved with Hispanics who’re right here illegally than with voters and taxpayers.

Blair: So, we did talk about how there isn’t a monolithic form of place amongst Latinos on these subjects, however on this specific area, South Texas, how a lot does the border play into their calculus after they go to vote?

Ybarra: I imply, the border is the whole lot. As I discussed, the latest polling accomplished in that district exhibits that 38% consider, or principally consider, that the border and immigration points had been on the prime of thoughts, adopted by inflation.

Now, inflation is crushing everybody. Now, when immigration and border safety is above that, you understand it’s dangerous. And why is it dangerous? As a result of the caravans of individuals aren’t actually being parked within the Rio Grande Valley, of their communities, of their districts. They’re being launched into their neighborhood.

Any cheap individual goes to say, “Whoa, what’s happening right here?” It’s not the folks, it’s simply that we didn’t join this. If we’re going to dwell in a peaceable neighborhood, we’ve bought to abide by the rule of legislation. We have now a authorities, now we have guidelines, now we have legal guidelines for a motive.

Yeah, I imply, the border and immigration subject actually performs a giant half for folks down in South Texas, 100%.

Blair: You talked about that Vicente Gonzalez is de facto fuming at Democratic management for shedding this election. How are they framing this loss? Are they framing it as that they screwed up or are they saying that it was the racist Republican? How are they framing it?

Ybarra: Nicely, what the Democratic Celebration management is saying is, “Nicely, it’s a D+4, we knew with the nationwide atmosphere that we had been going to lose anyway. So, Mayra Flores is usually a congresswoman for a pair months, we’ll get it again in November.” That’s the perspective that they took. That’s how a lot they don’t care about that district.

And I used to be taking a look at a number of the adverts, the adverse adverts that the Pelosi tremendous PAC was operating towards Mayra Flores, and it was on [Jan. 6]. It’s like, oh my gosh, you’re actually attempting to persuade people who Mayra Flores is an insurrectionist that by some means had one thing to do with the riot on Capitol Hill on Jan. 6.

And it’s like, these folks simply don’t get it. Part of me desires to go and inform them, “Guys, it’s not that onerous. You don’t need to be shedding this tough.”

However you understand what? Their loss is our win, and we’ve simply bought to, like I mentioned, proceed spreading our message and be optimistic greater than something. As a result of, in a extra critical word, now we have to inform Hispanics what we’re for, not what the Democrats are for. We have now to advertise how good our insurance policies are, not how dangerous their insurance policies are.

Once more, this needs to be a optimistic message as a result of, usually talking, Hispanics nationally favor Democrat politicians, however they favor conservative insurance policies. Let’s concentrate on the optimistic.

Blair: Talking of messaging and issues that appear to pop up so much once we discuss this specific race, a number of retailers have famous that Flores is a Mexican-born congresswoman. She’s the primary, I consider, Mexican-born congresswoman to enter Congress in American historical past. How will we have fun the truth that is a primary and that’s a optimistic, with out falling into the id politics lure that the left all the time does?

Ybarra: I imply, it’s good to acknowledge it. And once more, proper, as a result of the necessary factor to spotlight right here is Mexican immigrants are Democrat—no. That’s why now we have to make it some extent. As a result of the one folks that may be immigrants and in Congress need to be Democrats. That’s not the case, and Mayra Flores is breaking by way of that.

So that is the thrilling half, and that is what we must be celebrating. It’s that it doesn’t matter whether or not you’re Hispanic, whether or not you’re Asian, whether or not you’re black, you’re a conservative first. Your vote issues greater than who you’re and the place you got here from, so we don’t need to get too slowed down on the id politics. Let’s win it, let’s have fun it. Let’s make it some extent, as I say, to personal the libs.

However no, yeah. I imply, I wouldn’t say we have to get slowed down in that. We have fun for a day and simply make it possible for when Mayra Flores will get into workplace, that teams like FreedomWorks, like Heritage exit and be certain that she votes the correct manner and is well-educated on the insurance policies, as a result of we all know there are folks in Congress who’re going to attempt to sway her to probably be a non-conservative, or towards Heritage’s and FreedomWorks’ values.

So, that is when the true work begins to make sure that what she campaigned on is become good votes.

Blair: As one last query, we’ve seen, clearly, this victory in South Texas. We’ve seen, as you’ve mentioned, that there are many completely different minority teams who’re beginning to shift over to the GOP. How does the GOP maintain this momentum going?

Ybarra: Like I discussed, the occasion’s doing an excellent job at placing this infrastructure collectively in several inside cities. And that’s what teams like FreedomWorks [are] doing. By our Hispanic Grassroots Alliance, we’re going to the inside cities, like San Antonio and in Arizona, down in Tucson. We have now to go to the unfriendly neighborhoods, as they are saying.

We’ve been speaking to some native candidates who’re operating down in South Phoenix, overwhelmingly Hispanic, Democratic strongholds, however they’re conservative. However they’re nonetheless going on the market they usually’re spreading their message. They’re knocking doorways. They’re in all probability going to lose, they’re in all probability going to lose once more in 4 years, however you’re planting seeds. And that’s what now we have to do.

Once more, large adjustments don’t occur in two years, in 4 years. We’ve bought to take a look at the lengthy sport. And that’s what occurs in politics too typically, is we get so slowed down in profitable the day and profitable the week that we neglect about the place we need to be in 2025, the place we need to be in 2030.

Blair: A very long time from now.

Ybarra: A very long time from now, however you get my level. You get my level, so yeah. Let’s plan the long run. We’re doing good work now. Let’s simply proceed doing what we’re doing—investing, doing analysis. If one thing goes mistaken, let’s study from it and pivot. Let’s simply maintain campaigning and maintain educating.

Blair: Doable to lose the battle, however to win the conflict.

Ybarra: That’s precisely proper.

Blair: OK. That was Cesar Ybarra, vice chairman of coverage at FreedomWorks. Cesar, thanks a lot in your time.

Ybarra: Thanks, Doug.

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