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Russian-Owned Successor Of McDonald’s Opens In Moscow

Internashonal

Russian-Owned Successor Of McDonald’s Opens In Moscow


MOSCOW (AP) — Three months after McDonald’s suspended operations in Russia, a whole lot of individuals streamed into its well-known former outlet on Moscow’s Pushkin Sq. because the restaurant reopened Sunday beneath a Russian proprietor and a brand new title.

In March, McDonald’s halted operations of its company-run eating places in Russia. Though some run by franchisees stayed open, the motion by the multinational fast-food chain was among the many most seen responses by international corporations to Russia sending troops into Ukraine.

Two months later, McDonald’s determined to leave Russia altogether and bought its 850 eating places to Alexander Govor, who held licenses for 25 franchises in Siberia.

People lineup to visit a newly opened fast food restaurant in a former McDonald's outlet in Bolshaya Bronnaya Street in Moscow, Russia, on June 12, 2022. The sign reads "The Name Changes, Love Remains."
Folks lineup to go to a newly opened quick meals restaurant in a former McDonald’s outlet in Bolshaya Bronnaya Road in Moscow, Russia, on June 12, 2022. The signal reads “The Identify Modifications, Love Stays.”

AP Picture/Dmitry Serebryakov

Govor is shifting quick to reopen the shuttered shops. It wasn’t till a few hours earlier than the Pushkin Sq. restaurant opened that the Russian chain’s new title was introduced: Vkusno-i Tochka (Tasty-period).

The brand is completely different, however nonetheless evokes the golden arches: a circle and two yellow oblongs — representing a beef patty and french fries — configured right into a stylized M.

Fifteen of the previous McDonald’s had been set to reopen in Moscow on Sunday. Oleg Paroev, the chain’s basic director, mentioned he goals to have 200 open by the top of the month.

Staff members wait for visitors at a newly opened fast food restaurant in a former McDonald's outlet in Bolshaya Bronnaya Street in Moscow, Russia, on June 12, 2022.
Workers members anticipate guests at a newly opened quick meals restaurant in a former McDonald’s outlet in Bolshaya Bronnaya Road in Moscow, Russia, on June 12, 2022.

AP Picture/Dmitry Serebryakov

As a part of the gross sales deal, whose financial phrases weren’t introduced, the brand new operation agreed to retain all 62,000 individuals employed by McDonald’s previous to its exit.

The group on the Pushkin Sq. outlet, nonetheless sizable and vigorous, was no match for the turnout for the McDonald’s opening in 1990, when individuals waited in line for hours. At the moment, McDonald’s had psychological and political resonance past hamburgers.

The opening was the primary style most Muscovites had of Western consumerism and repair effectivity, in addition to an indication the Soviet Union was slowly dropping its guard and permitting international tradition into the nation.

Customers stand in line outside the just opened first McDonald's in the Soviet Union on Jan. 31, 1990, at Moscow's Pushkin Square.
Prospects stand in line outdoors the simply opened first McDonald’s within the Soviet Union on Jan. 31, 1990, at Moscow’s Pushkin Sq..

VITALY ARMAND by way of Getty Photographs

On Sunday, that earlier symbolism echoed via Sunday’s reopening with a notice of nostalgia.

“It is a historic place — the flagship of McDonald’s,” Govor instructed reporters. “I’m certain will probably be the flagship for us.”

Inside, the restaurant resembled a fraternal twin of its former self. There have been touchscreens for putting orders and counter employees carrying acquainted polo-shirt uniforms.

“We’re certain that our clients received’t discover a distinction between us,” Paroev mentioned. Nevertheless, he mentioned, the corporate will search a brand new smooth drinks provider because it has restricted shares of Coca-Cola.

Observe AP’s protection: https://apnews.com/hub/russia-ukraine





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