The community revealed on Thursday the Colour of Care marketing campaign to create an answer towards well being fairness. The marketing campaign will observe the premiere of Winfrey’s “The Colour of Care” documentary, which airs Could 1.
By means of Harpo Productions, Winfrey will government produce the documentary that chronicles how folks of shade endure from systematically substandard well being care in the US, with the COVID-19 pandemic being a catalyst to make clear the difficulty.
The documentary will coincide with the marketing campaign, which expects to take a broader have a look at the subject. The yearlong marketing campaign will function a number of activations within the coming months, together with a digital collection. It’ll deliver collectively impacted communities, medical and nursing colleges, well being care employees and policymakers in hopes of discovering an answer to inequities.
“The COVID disaster has uncovered gross inequalities in our healthcare system which, if left unaddressed, will once more disproportionately influence folks of shade in the course of the subsequent well being emergency,” stated James Blue III, the top of the Smithsonian Channel. “This marketing campaign will work to deal with these inequalities.”